Top 5 Mistakes Newbie Network Marketers Make
Despite all the myths and negativeness surrounding network marketing, it is an affordable and viable way to start a business from home. The unfortunately thing about this is that people who joined network marketing usually make some mistakes thy might not have made if they were really starting a new business from scratch.
I really don’t understand why. Just like any other business, network marketing is a business. This is why it needs to be marketed and managed just the way any other business would be managed.
The following are some of the common mistakes that new network marketers usually make and how you can avoid making them, so that you can become a network marketing superstar.
Not Paying Attention To The Contract
Another mistake people make is not reading the stuff they sign up for. There is not ay you will get all the information you need from a network marketing representative.
Although they will give you important details about what you are going into, but you still have to read and fully understand what the business plan is all about.
Some people see companies with autoships as scam but when they signed up with them, the autoship policy was stated in the contract they sign clearly. This same contract will tell you how to return the products, restriction and policies, how to terminate the contract and every other things you need to know.
So, read it.
Replacing Common Sense With Hype
It is true and the fact that a lot of network marketers are way over-the-top whenever they are presenting their business. They do it with so much enthusiasm, which is quite contagious and they make everything so easy.
They will tell you that “all you just have to do is get six and them to get it and you will have your financial freedom”. How hard can getting six people be?
Getting six could be very harder than the way it was presented to you or harder than you think. Another thing, which is a major problem with network marketing, is the fact that for most people, money is the driving motivation, which they used to choose this business.
They even further capitalize on the idea of easy money. Fine, admittedly, everyone wants to make money. However, the idea of making easy money should not be your sole reason for choosing a business.
I am very convinced that the 95% failure rate in network marketing comes from people who failed because of the excitements that comes with the potential income in the business, which made them joined it in the first place.
They did not take their time to analyze network marketing to see if they are fit for it.
Not Targeting The Right People
This is one area where network marketing companies are not being fair to their reps. Almost all the companies will tell their new reps to make a list of 200 people they know, and tell them about the product or business.
Others keep telling their reps that it is not about selling, they just have to share and that everyone is a prospect. Some uplines also feel their new sign ups with network marketing lies to give them the impression that the business is very easy.
The problem with this is that it can waste people’s time and even further create discouragement quicker than the tasks that are involved in setting up a traditional business.
Everyone isn’t a prospect. If you were to set-up a new business, which you will have to start from scratch, it’s ok to bring it to the awareness of your friends and family so that they will know what you are now up to.
However, if you are a really smart person, your first goal in this aspect would be identifying your target market and pitching them.
A lot of the successful network marketers mentioned that, although they got to recruit some of their friends and family, but most of their business is from people that they did not even know when they started their business.
Another thing is that most of their family and friends that later joined the business only joined after they have seen that these network marketers have become successful in the business.
For newbies in this business, sometimes, their family and friends are even the ones that will discourage them from continuing the business.
This is why family is sometimes placed under the secret killers of personal productivity.
Instead of obsessing over or disturbing yourself about list of 200 or approaching everyone, including that guy seated next to you in the restaurant, with the purpose of selling something to him, which could make everyone start seeing you as a hawk and avoiding you, it would be best for you determine the kinds of people who wants what you have and market it to them.
This consumes less time and it is also easier. With this, you are also less likely to alienate family and friends and avoid the loss of social self-esteem that comes with network marketing.
Read Also: How To Sponsor Right In Network Marketing
Not Loving Their Product
One of the things that are common among majority of the successful network marketers is that they love the products they are representing and the services they provide. They make use of these products and services themselves, everyday.
In fact, they still buy the products, even when they are not paid to buy or sell them. If you are really serious about becoming a successful network marketer, then you should develop the ability to share your knowledge of and enthusiasm about your products.
Most people that joined network marketing do not care about the products, since they joined the business for money. This is another reason why it is hard for them to get consumers for their products.
Another thing I have also come to discover about some successful network marketers is that they started out as customers first. They later fell in love with the product and further became interested in sharing it with the world.
Not following up
First of all, I believe this is where we need to define who you are supposed to follow up with. Follow up here is not contacting family and friends continuously, especially those that you have introduced your business to and they already told you they are not interested.
The people you follow up are people that have shown a certain level of interest in your product or business. These are your legitimate prospects. Many miss the opportunity of following these kinds of people up and continuously contact people that are not interested in the business.
You can only remind them of this opportunity once in a while, not making people feel they are being hassled. Although you do not want o hassle people, however, most prospects will not sign up to your business on the first call.
Sometimes, the timing is bad. Or probably, your prospects need time to do their own research about your business or think about it. You should create a system for following up with your prospects.
For example, after your business presentation, if the person is not ready to sign up, then make an appointment to call the person back. If the person is still not interested, just ask for their email address and get the permission to add them to your email list.
Make sure you send useful and helpful tips and information to them, not just urging them to join you all the time.
However, if people are insisting that they are really not interested, let it go. They may choose to come around when your success becomes known. Or they probably will never come around.
You just have to make sure you are not hurting your relationship with people by always trying to sign up people that have shown absolutely no interest in your business.
Although I think the pressure on the 200 list stuff should be reduced, but as a newbie in network marketing, you should not throw away the actions from your uplines that have been proven to work.
You just have to be careful of network marketing lies.
This will help you have realistic expectations and avoid difficult tasks, such as having to call prospects. Go through the marketing plan of your company and have a chat with the most successful representatives in your upline.
The system of network marketing is already in place, so you just need to follow it and be creative while on it.